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ABI Week 2020: Headway highlight the devastating impact of memory loss

The brain injury charity Headway has released an emotional animation to mark the start of Action for Brain Injury Week 2020 (28 Sep - 4 Oct), which highlights the complex and devastating effects of memory loss and the UK-wide support available to those affected following a brain injury.

The video was created in response to the findings of a survey carried out by the charity, which revealed that 72% of brain injury survivors feel the people in their lives do not understand their memory problems. 

This year's ABI Week focuses on memory loss after brain injury, the animation aims to raise awareness and understanding of the challenges faced by those affected by memory loss. 

The video, created by The Like Minded, tells the story of Tony, a dad who suffered a brain injury in a car accident. After waking from a coma, he dwas unable to recognise his family and closest friends. It goes on to explore the varios themes of relationship breakdown and the frustration of not be able to recall everyday events as Tony and his family become familiar with their new way of life. 

The video also gives brain injury survivors and their friends and family help on seeking support. Director of Communications at Headway, Catherine Maddy, said: “At the heart of this year’s ABI Week campaign is our new animation video.

“A key aim of Headway’s Memory Loss: A campaign to remember is to increase understanding and raise awareness of the misunderstood and hidden effects of memory loss following brain injury.

“Although based on a fictional character, Tony’s experiences of memory loss are all too real. The film gives an honest and emotional insight into some of the struggles voiced by those living with the devastating consequences of memory loss.

“Through responses to our survey and our supporting campaign animation, we are working hard to raise awareness of the disabling effects of memory loss and improve life after brain injury.”

Watch the video via Headway's website here.

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